Services
Website &
Storefront Optimization
Speed, accessibility, and conversion — the three pillars of a website that performs. We optimize your existing digital properties to meet modern standards and turn more visitors into booked patients.
Start Your Growth StrategyOur Approach
Measurable improvements across speed, access, and conversion.
Core Web Vitals Optimization
Systematic optimization of Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. We audit every resource, every script, and every render path — eliminating bottlenecks that slow your pages and hurt your search rankings.
Mobile-First Performance
Performance optimization starts with mobile. We test on real devices across network conditions, ensuring your site performs flawlessly on 4G connections and older hardware — because that's how your patients actually experience it. Responsive redesign, image optimization, and lazy loading for instant mobile experiences.
Accessibility Audit & Remediation
Comprehensive WCAG 2.1 AA audit covering color contrast, keyboard navigation, screen reader compatibility, alt text, ARIA labels, and form accessibility. We provide detailed remediation with implementation — not just a report of problems.
A/B Testing & CRO
Data-driven conversion rate optimization through structured A/B testing. We test headlines, CTAs, form layouts, trust signals, and page structures — letting patient behavior determine which variations drive more appointments. Every test has statistical significance requirements before decisions are made.
Ongoing Performance Monitoring
Continuous monitoring of Core Web Vitals, uptime, and performance regressions. We catch issues before they impact patients — alerting and resolving performance degradation from plugin updates, content changes, or infrastructure issues automatically.
Who This Is For
For practices with websites that underperform.
- Practices with existing websites that load slowly or perform poorly on mobile
- Organizations concerned about ADA compliance and accessibility litigation risk
- Practices with high traffic but low appointment conversion rates
- Multi-location organizations needing performance consistency across sites
- Any practice investing in SEO or paid ads that wants those clicks to convert
Common Questions
Common questions
01 What's a realistic Lighthouse Performance score for a healthcare site?
Mobile 90+ is achievable for content-led sites; 95+ for sites without heavy third-party tracking. Most healthcare practices we audit start in the 30-50 range — the cumulative effect of legacy plugins, unoptimized images, and ad pixels firing on page load. Getting to 90+ typically takes 4-6 weeks of targeted work.
02 How does conversion lift come from page speed?
Three vectors: (1) bounce rate drops as LCP improves — every 100ms of latency reduction is worth roughly 1% of bounce-rate; (2) form completion improves when the page is interactive faster — abandoned forms correlate strongly with TTI; (3) ad quality scores improve, lowering CPC. Across our healthcare client book, the typical conversion lift from speed work alone is 25-35%.
03 Do you fix accessibility issues too?
Yes — WCAG 2.1 AA compliance is included in every engagement. For healthcare sites this is also a regulatory matter (Section 1557, HHS rules) so it gets the same audit-ready documentation as HIPAA work.