Services

Analytics &
Performance Reporting

Real-time dashboards that connect every marketing dollar to booked appointments. No vanity metrics. No guessing. Just the numbers that drive clinical growth and satisfy investor scrutiny.

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The Problem

You can't optimize what you can't measure.

Most healthcare practices operate with a critical blind spot: they know they're spending on marketing, but they can't definitively connect that spend to patient revenue. Impressions, clicks, and form fills are reported — but the actual cost per acquired patient, the lifetime value of that patient, and the true return on ad spend remain unknown.

This gap becomes especially damaging when making budget decisions. Without attribution data, practices over-invest in underperforming channels and under-invest in channels that are quietly driving their best patients. Marketing becomes an expense rather than a measurable investment.

For PE-backed platforms, the problem compounds. Investors demand EBITDA contribution analysis by marketing channel. Without infrastructure that tracks from first click to completed treatment, the practice cannot demonstrate the value its marketing engine creates — making it impossible to justify continued or increased investment.

Our Approach

Full-funnel attribution built for healthcare economics.

Real-Time Custom Dashboards

Live dashboards that display the metrics that actually matter to practice operators and investors: patient acquisition cost by channel, lead-to-appointment conversion rates, no-show rates, and revenue per marketing dollar. Accessible 24/7, updated in real time.

Multi-Touch Attribution

Patients rarely convert from a single touchpoint. Our attribution models track the full patient journey — from initial awareness through research, comparison, and conversion — crediting each channel appropriately so you know exactly what's working.

CAC / LTV / ROAS Tracking

We calculate the three metrics that define marketing economics: Customer Acquisition Cost, Lifetime Value, and Return on Ad Spend. These are computed at the channel, campaign, and audience level — giving you precision budget allocation intelligence.

Investor-Ready Reporting

Board-ready reporting packages that demonstrate marketing's contribution to EBITDA, patient volume trends, and growth trajectory. Designed for PE portfolio reviews, lender covenants, and management presentations with the rigor investors expect.

Proven Results

Clarity that drives decisions.

Attribution from Click to Appointment

Contribution Documented by Channel

Tracked at Campaign Level

Live Dashboard Access

Who This Is For

For practices that answer to the numbers.

PE-backed healthcare platforms requiring investor-grade reporting
Multi-location practices needing per-location performance visibility
Growth-stage practices preparing for acquisition or recapitalization
CMOs and marketing directors who need to justify budget allocation
Any practice spending $10K+/month on marketing without clear ROI data

Related Services

Patient Acquisition

The campaigns these dashboards track and optimize.

HIPAA Compliance

Privacy-first tracking that powers compliant analytics.

Intake Optimization

Conversion tracking from first click to booked appointment.

Common Questions

Common questions

01 How do you attribute revenue back to marketing in healthcare?

We instrument the full path — first touch, every assist, booked appointment, completed visit, paid invoice. The challenge is that EMR systems rarely talk to marketing platforms natively. We bridge this with HIPAA-conscious server-side tagging and a clean-room data warehouse: identifying signals stay on the EMR side, marketing platforms only see hashed conversion events. Every client gets a full LTV → CAC → channel attribution view.

02 What does EBITDA contribution mean in this context?

Practices preparing for sale or recapitalization get evaluated on EBITDA. We document marketing spend, attributed new-patient revenue, and downstream LTV in a format your investment banker or PE buyer can defend in due diligence. The output reads less like a marketing report and more like a financial model — because that's what gets credit in a transaction.

03 How often do you report?

Weekly tactical reports for active campaigns, monthly executive summaries for stakeholders, quarterly strategic reviews for leadership. Real-time dashboards via the client portal so anyone with access can pull current numbers without waiting for a scheduled report.

Know exactly what your marketing is worth.

Real-time data. Real ROI. No guessing.