Digital Marketing Insights

Insights

Healthcare marketing intelligence — martech, AIO, compliance, patient acquisition, and the future of digital strategy.

MultiCare Health System partners with hellocare.ai as enterprise-wide platform for virtual care
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MultiCare Health System partners with hellocare.ai as enterprise-wide platform for virtual care

If you're still treating virtual care as a pandemic-era stopgap rather than a permanent pillar of patient access, MultiCare Health System's decision to deploy an AI-powered virtual care platform enterprise-wide should be your wake-up call. The Tacoma-based health system's partnership with hellocare.

· 10 min read
Henry Ford Health operating margin falls as JV drives revenue growth
· 8 min read

Henry Ford Health operating margin falls as JV drives revenue growth

Henry Ford Health's recent financial performance reveals a critical disconnect that every healthcare marketing leader should understand: revenue growth doesn't guarantee operational health. When a major health system sees revenue increases driven by joint ventures while operating margins compress, i

FDA Warns 30 Telehealth Companies Against Illegal Marketing of Compounded GLP-1s
· 9 min read

FDA Warns 30 Telehealth Companies Against Illegal Marketing of Compounded GLP-1s

If your healthcare organization has ramped up telehealth services or digital marketing in the GLP-1 weight loss space, the FDA just drew a bright red line you cannot cross. On March 3, 2026, the agency issued 30 warning letters to telehealth companies for false or misleading claims about compounded

Brown Health posts -1.5% operating margin in Q1
· 8 min read

Brown Health posts -1.5% operating margin in Q1

Brown Health's -1.5% operating margin in Q1 isn't just a finance problem—it's a marketing mandate. When healthcare systems operate in the red, CMOs and marketing leaders face an uncomfortable truth: your patient acquisition costs, campaign ROI, and attribution models are about to undergo intense CFO

North Star seeks state's help for payroll
· 9 min read

North Star seeks state's help for payroll

When a healthcare system asks the state for help meeting payroll, it's not just a finance problem—it's a reputation crisis that demands immediate marketing strategy adjustments. Financial distress at healthcare organizations doesn't happen in a vacuum, and for marketing leaders, the early warning si

WellSpan cuts 21.5% of post-acute spending with 3 changes
· 9 min read

WellSpan cuts 21.5% of post-acute spending with 3 changes

WellSpan's reported 21.5% reduction in post-acute spending signals more than operational efficiency—it exposes a fundamental vulnerability in most healthcare marketing strategies. While health systems obsess over patient acquisition at the front door, they're hemorrhaging revenue and continuity thro

Google Is Spending $185 Billion to Make Your Brand Invisible
· 21 min read

Google Is Spending $185 Billion to Make Your Brand Invisible

There's a number circulating right now that should terrify every marketing leader, business owner, and CMO in America.

Your Brand Isn't What You Say It Is. It's What Google Says It Is.
· 20 min read

Your Brand Isn't What You Say It Is. It's What Google Says It Is.

Most companies treat brand and digital marketing as separate line items. One agency builds your story. Another agency runs your ads. And somewhere in between, the actual customer experience falls apart.The brand agency creates a beautiful positioning framework. The digital team ignores it and optimi

· 22 min read

Healthcare Digital Marketing 2026: The Compliance-First Approach That Drives ROI

When Northcutt Dental used patient information to support a political campaign without consent, the practice faced a $62,500 fine and reputational damage that no amount of marketing budget could repair. Over 5,300 patients' details were compromised—a stark reminder that good intentions cannot shield

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