Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content. These ads can be shown in the results of search engines like Google Search (the Google Search Network), on non-search websites, mobile apps, and videos (the Google Display Network).

Private equity seeks predictability, and digital strategy delivers it through real-time data, advanced analytics, AI, and cloud-enabled operations. This article explains why predictability matters, the trends reshaping the industry, and how technology and culture together drive value creation and risk management.

The banker's role is to manage a process and sell the company as it is. A strategic Agency's role is to strategically increase the company’s value long before the process even begins.